Guido Lang, PhD
https://linkedin.com/in/guidolang | guidolang@gmail.com
Profile
I help organizations embed generative and predictive AI into products and processes. My work focuses on moving from experimentation to operational integration by aligning executive priorities, workflow design, and technical implementation.
- Integration Strategy: Identifying and prioritizing high-impact AI integration points across operations, products, and knowledge work
- Workflow and System Design: Redesigning processes to incorporate AI capabilities rather than layering tools onto legacy systems
- Technical Product Leadership: Structuring roadmaps, defining requirements, and bridging executives, domain experts, and engineering teams
- Adoption and Governance: Establishing operating models, performance metrics, and guardrails for sustained AI use
Academic Appointment
Department Chair and Professor of Business Analytics & Information Systems
Quinnipiac University, 2012 – present
- Lead applied AI and analytics programs, including faculty oversight, curriculum development, and strategic direction for the Bachelor and Master of Science in Applied AI & Business Analytics
- Partner with organizations on applied innovation initiatives, including Deloitte Consulting on career readiness and Hartford Healthcare through the QU Healthcare Innovation Hub
- Previously served as Assistant Professor (2012–2018), Associate Professor (2018–2022), Professor (2022–present), Program Director for the MS in Applied AI & Business Analytics (2024–present), and Department Chair (2025–present).
AI & Technical Product Leadership
Medical inventory and vendor management platform (Co-Founder, Medaflo), 2015 – present
- Lead product development and operations for a medical inventory and vendor management platform
- Design and manage real-time data integration between healthcare networks and medical companies for inventory visibility and product information
- Work with clinical and administrative stakeholders on workflow design and process improvement
AI-powered sales coaching platform (Co-Founder, Succedit), 2024 – 2025
- Led discovery and built an AI-powered sales coaching platform that combines conversational models, scenario generation, and avatar-based simulations
- Managed early customer development and partnership discussions for corporate learning and sales training use cases
Enterprise analytics product (Consultant, Kline + Company), 2016 – 2017
- Conducted user research and collaborated with IT to redesign a self-service analytics product used by Kline's enterprise clients
- Delivered a new UX framework and product roadmap, then recruited and onboarded a full-time product manager to transition product ownership
Peer-to-peer gear rental platform (Co-Founder, Qhojo), 2013 – 2014
- Mapped user journeys with professional photographers and videographers to define core workflows of a peer-to-peer gear rental platform
- Led UX design, early product roadmap, and development of go-to-market materials
Global ebook distribution platform (Co-Founder, MintRight), 2010 – 2013
- Built and managed publisher and retail partnerships for a global ebook distribution platform
- Collaborated with the technical team on platform requirements that supported complex digital rights and catalog management
Web design agency (Co-Founder, 1ZWO), 1999 – 2004
- Ran a web design agency specializing in custom web application development for small and medium sized enterprises
- Managed clients end-to-end from discovery and scoping to delivery and support
Education
- PhD, Information Systems, Baruch College, City University of New York, 2012
- MS, Information Systems, University of Bern (Switzerland), 2007
- BS, Management, California State University, Long Beach, 2004
Recent Publications
- Lang, G. (2025). The AI First Era: Rethinking Roles, Skills, and Hiring for Knowledge Work (Keynote Address). Connecticut Career Consortium Annual Conference, May 30, Fairfield, CT.
- Triantoro, T., Rua, T., & Lang, G. (2025). AI Skills for Entrepreneurs: A Practical Experiential Learning Approach. Information Systems Education Journal, 23(3), 31–40. https://doi.org/10.62273/mlum6680
- Lang, G., & Gürpinar, T. (2025). AI-Powered Learning Support: A Study of Retrieval-Augmented Generation (RAG) Chatbot Effectiveness in an Online Course. Information Systems Education Journal, 23(2), 4–13. https://doi.org/10.62273/zklk5988
- Lang, G., Triantoro, T., & Sharp, J. (2024). Large Language Models as AI-Powered Educational Assistants: Comparing GPT-4 and Gemini for Writing Teaching Cases. Journal of Information Systems Education, 35(3), 390–407. https://doi.org/10.62273/ycij6454
- Lang, G., & Sharp, J. (2023). Micro-Credentials in US Higher Education: An Empirical Analysis. Information Systems Education Journal, 21(1), 2–10. Available from https://isedj.org/2023-21/n1/ISEDJv21n1p4.html
- Lang, G., & Triantoro, T. (2022). Upskilling and Reskilling for the Future of Work: A Typology of Digital Skills Initiatives. Information Systems Education Journal, 20(4), 97–106. Available from https://isedj.org/2022-20/n4/ISEDJv20n4p97.html